Comments on: Nielsen NetRatings’ Accuracy vs. Alexa http://www.slicksurface.com/blog/2007-05/nielsen-netratings-accuracy-vs-alexa Observations about technology, design, and search engine optimization by the staff of Slicksurface LLC - a design and technology company located in New York. Wed, 07 Jan 2009 04:20:33 +0000 http://wordpress.org/?v=2.6.2 By: Aaron http://www.slicksurface.com/blog/2007-05/nielsen-netratings-accuracy-vs-alexa#comment-220 Aaron Wed, 24 Sep 2008 00:15:33 +0000 http://new.slicksurface.com/blog/?p=57#comment-220 C'mon...a service that you pay top coin for must be good! :) I remember asking a rep why their product was better than Google's, and all I got was a "because people trust our metrics". I don't think I've met anyone who solely relies on Netratings as a genuine online measurement. C’mon…a service that you pay top coin for must be good! :)

I remember asking a rep why their product was better than Google’s, and all I got was a “because people trust our metrics”.

I don’t think I’ve met anyone who solely relies on Netratings as a genuine online measurement.

]]> By: Derrick http://www.slicksurface.com/blog/2007-05/nielsen-netratings-accuracy-vs-alexa#comment-218 Derrick Tue, 23 Sep 2008 23:40:15 +0000 http://new.slicksurface.com/blog/?p=57#comment-218 I worked for an online australian publisher and we used Nielson for trafficking as well as GA We found that pretty much every month we'd have huge discrepencies between Analytics & Neilson. (with nielson under reporting by between 10%-30%!) The denied their tracking code was the problem - even after providing them with cold hard stats over several periods. We ended up double-checking our stats with DoubleClick - and found they pretty much match exactly with Google Analytics (this was before they were taken over) Tried to get a sensible response from them - but got nothing accept that they wouldn't trust a free service like Google Analytics :) After a bit of an email argument - I basically gave up and have stopped using their inferior product. Unfortunately the group I work for still pay them a hefty $$ for the service (so we are included in their Market Intelligence product that advertisers use). I worked for an online australian publisher and we used Nielson for trafficking as well as GA

We found that pretty much every month we’d have huge discrepencies between Analytics & Neilson. (with nielson under reporting by between 10%-30%!)
The denied their tracking code was the problem - even after providing them with cold hard stats over several periods.
We ended up double-checking our stats with DoubleClick - and found they pretty much match exactly with Google Analytics (this was before they were taken over)

Tried to get a sensible response from them - but got nothing accept that they wouldn’t trust a free service like Google Analytics :)

After a bit of an email argument - I basically gave up and have stopped using their inferior product. Unfortunately the group I work for still pay them a hefty $$ for the service (so we are included in their Market Intelligence product that advertisers use).

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