As I found this morning, Google Analytics has been down for about two days. More precisely the data for the past two days is missing - the interface is working pretty normally otherwise. Other people are reporting all sorts of weird problems over the past few weeks (and particularly now) - everything from all their traffic being reported as direct traffic, to big dips in traffic (compared to WebTrends), to the interface not working…

Having done a little research it seems the major problems started around 6pm (Eastern?) on Saturday the 28th , which means they’re almost a full 2 days into the outage at this point.

Google finally put out an announcement telling people about the outage. It took Google nearly a day and a half to say anything about it, which is unfortunate - they usually do better. The announcement said that data from Saturday should be fine now, but that’s not what I’m seeing at all - there’s just as much missing as there always was.

The weird part is that a trickle of visits did manage to get through. But the really odd part is that it’s not like one data center was up - the hits that got through are distributed all around the world, and there’s a mix of organic, direct and referrals… Go figure.

I’d love to be a fly on the wall in their office right now, and would hate to be them…

Hopefully they’ll get it fixed quickly.

Tags: Google, Web Analytics
Categories: Google Analytics