The URL you give out for your feed matters. Ideally you want people to subscribe to a URL that’s on your domain, yet you also want to use a service like FeedBurner to make your feed more powerful and track it’s usage. Now you can do both, but it requires a few server configuration tricks…

A wrap up of what Dan and I thought were the best and worst parts of Search Engine Strategies NY 2007.

Search engine spiders don’t like Javascript - in fact they just won’t execute it. That’s a problem for people who have their content served by fancy Web 2.0 AJAX-based sites - the search engine spiders just can’t see the content, so it doesn’t get indexed. This session went over what your options are to avoid that problem.

Non-profits are in a special category when it comes to search engine optimization. Their budgets are limited so this session at SES NY went over how to market a non-profit on-line without breaking the bank.

Link building can greatly enhance the reputation of a web site and drive traffic. This session at SES NY 07 went over some of the things to do as well as things to avoid.