Even if you’re selling B2B SEO is important in managing your online reputation. With more and more people turning to the web to fill out the details on things they hear, when launching a new product it’s important to consider what will happen when a customer searches on the name of your product. Will they find a positive message? Will it look like you have your act together?

After some time has passed it’s now clear that adding the medical thesaurus to slicksurface.com has helped tremendously with traffic. We’re also working on a new site design with we hope will be implemented in the coming months.

It’s important to fulfill your customer’s needs and not constantly spam them and try to get them (or trick them) into even more promotional e-mail they don’t want. Curiously, some big reputable companies (like Canon) just don’t get it.

Since Alexa is based on sampling, people with the Alexa toolbar installed can affect traffic more than they might think. Alexa seems to over estimate traffic to rarely visited subdomains - showing the power just a few people can have in the Alexa traffic rankings.