This one had me baffled... We launched a new site for an acne doctor about a week ago and when I was looking at the stats for the site I noticed some keywords had zero visits...

I didn't understand how that was even possible. Keywords come from organic traffic, traffic = visits... So how could keywords have zero visits?

But like most other things, the answer was out there... Turns out that's the result of the same person coming in from different keywords via organic search multiple times in one 30 minute session.

Learn something new every day...

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