Having an outbound link script is a good idea for many reason. You can quickly and easily change particular types of links throughout your site. You can control the flow of PageRank, and you can keep search engine spiders away from paid links that they don’t want to see. This post goes into how to build an outbound link script using PHP.

Rotating banner ads are extremely useful and far more effective than static ads that people quickly ignore as “visual noise”. This post shows you an easy way to write a script that can put random banner ads on your site without needing a database or complicated third party solution.

There are a number of reasons why you’d want to change WordPress’ default settings. This post goes over our standard practices and why we’ve adopted them.
But the first step, of course, is to install WordPress. To do that, go to wordpress.org and follow the directions given there (the directions they have are pretty excellent). To [...]

SEO is sometimes a bit of a balancing job. One example is balancing the competing desires to 1) rank well, and 2) have as many positive pages appear in the SERPs (Search Engine Result Pages) as possible for your branded terms - preferably from your own sites.
The issue is that each site gets only two [...]

When people start to learn the web they hear pretty quickly that they should “optimize” their pages. But a surprising number of people, even some big bloggers, don’t do it… I’m not sure the reasons, but I have a feeling some people find the process intimidating, while others just feel “Google should figure it out”. [...]