This session at SES NY went over the current state of search advertising.

This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.

This session at SES NY went over paid search techniques including geotargeting and analytics to determine the efficacy of advertising campaigns.

Using video for online advertising is a growing area. This session at SES NY went over a variety of examples of how video advertising can work well.