SEO is sometimes a bit of a balancing job. One example is balancing the competing desires to 1) rank well, and 2) have as many positive pages appear in the SERPs (Search Engine Result Pages) as possible for your branded terms - preferably from your own sites.
The issue is that each site gets only two [...]

When people start to learn the web they hear pretty quickly that they should “optimize” their pages. But a surprising number of people, even some big bloggers, don’t do it… I’m not sure the reasons, but I have a feeling some people find the process intimidating, while others just feel “Google should figure it out”. [...]

WordPress usually doesn’t do very well and creates a lot of duplicate content that is difficult for search engine spiders to make sense of. With a simple change to the header.php document for your WordPress theme the problems go away and you’ll get indexed the search engines the way you want to…

Our duplicate content test - to see if we could get slicksurface.ca indexed - basically failed. Despite what Google stated, the site was not viewed as being targeted to the Canadian audience and was never able to get traction.

Despite what the folks at Google say, establishing a site targeted at another country isn’t as easy as duplicating your site and slapping a country-specific TLD domain on it.