SEO is sometimes a bit of a balancing job. One example is balancing the competing desires to 1) rank well, and 2) have as many positive pages appear in the SERPs (Search Engine Result Pages) as possible for your branded terms - preferably from your own sites.
The issue is that each site gets only two [...]

When people start to learn the web they hear pretty quickly that they should “optimize” their pages. But a surprising number of people, even some big bloggers, don’t do it… I’m not sure the reasons, but I have a feeling some people find the process intimidating, while others just feel “Google should figure it out”. [...]

Google Analytics severely underreports traffic from sites that frame the pages on your site including Google Images, Google Video and others.

If distributed attacks on web analytics become common place, those of us doing SEO are in for a world of hurt… After all, how can you prove your worth if your statistics can’t be relied on? But, while painful, botnet analytics hacking really isn’t the end of SEO - let me explain…
Insuring that pages are [...]

Google hasn’t stopped using feeds in their primary search results. They just use feeds differently than they used to. Feeds can actually get your items into the primary Google index in about an hour…