Non-profits are in a special category when it comes to search engine optimization. Their budgets are limited so this session at SES NY went over how to market a non-profit on-line without breaking the bank.

B2B marketing over the web is challenging simply because the numbers of visitors are limited. This session went over everything from how to structure your web sites, to good landing page design - all to increase B2B sales.

Yahoo!’s new “Panama” is a “quantum leap” forward and now competes nearly head to head with Google’s AdWords. This session at SES NY 07 went over all the things that have changed and how to effectively manage a campaign on Panama.

This session at SES NY went over the current state of search advertising.

This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.