What’s the point of building a web site and SEOing it if you don’t then measure to make sure that what you’re doing is effective? This session at SES NY went over web analytic strategies and the tools that are available for analytics.

Danny Sullivan interviewed Steve Berkowitz for the keynote “conversation” at SES NY. It was interrupted by Ms. Dewey - the personification of Microsoft’s experimental search interface.

Using video for online advertising is a growing area. This session at SES NY went over a variety of examples of how video advertising can work well.

Advertising on social media sites and blogs can be challenging and requires a different approach to succeed. This session at SES NY went over some of the pitfalls and best practices.