Yahoo!’s new “Panama” is a “quantum leap” forward and now competes nearly head to head with Google’s AdWords. This session at SES NY 07 went over all the things that have changed and how to effectively manage a campaign on Panama.

This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.

This session at SES NY went over paid search techniques including geotargeting and analytics to determine the efficacy of advertising campaigns.