Search engine spiders don’t like Javascript - in fact they just won’t execute it. That’s a problem for people who have their content served by fancy Web 2.0 AJAX-based sites - the search engine spiders just can’t see the content, so it doesn’t get indexed. This session went over what your options are to avoid that problem.

Non-profits are in a special category when it comes to search engine optimization. Their budgets are limited so this session at SES NY went over how to market a non-profit on-line without breaking the bank.

Danny Sullivan hosted a packed room one evening at SES NY 07. He answered a wide variety of questions on SEO/SEM, search engines and online advertising.

Social Media (like Digg and StumbleUpon) can drive a considerable amount of traffic to your site and help with link building. There’s a lot to know about how to be successful in social media…

Image search is a valuable tool for driving traffic to your site, but you have to practice certain good habits so the search engines understand the images on your site.