B2B marketing over the web is challenging simply because the numbers of visitors are limited. This session went over everything from how to structure your web sites, to good landing page design - all to increase B2B sales.

RSS Feeds are particularly powerful in SEO. The major search engines monitor RSS feeds for new content and putting out a feed for your content can help get it picked up and boost the bottom line results for your site.

What’s the point of building a web site and SEOing it if you don’t then measure to make sure that what you’re doing is effective? This session at SES NY went over web analytic strategies and the tools that are available for analytics.

The team from Google Webmaster Tools answered questions over lunch at SES NY. There were a lot of questions about duplicate content and spam.

Mobile search is a growing area, but it’s not for everyone. This session at SES NY went over how to build pages that provide good user experiences for the mobile user, and also the types of sites that should have a mobile strategy.