Optimizing online video to perform well can be a real challenge. This session at SES NY went over some of the best practices - including calls to action and surrounding the video with applicable text so the search engines can understand the context of the video.

If guaranteed results are important to you - then SEO may not be the best strategy - media buys may be a better route.

If your server is not properly configured to give a proper response for a robots.txt file your site will not be indexed by Google.