A wrap up of what Dan and I thought were the best and worst parts of Search Engine Strategies NY 2007.

Search engine spiders don’t like Javascript – in fact they just won’t execute it. That’s a problem for people who have their content served by fancy Web 2.0 AJAX-based sites – the search engine spiders just can’t see the content, so it doesn’t get indexed. This session went over what your options are to avoid that problem.

Non-profits are in a special category when it comes to search engine optimization. Their budgets are limited so this session at SES NY went over how to market a non-profit on-line without breaking the bank.

Link building can greatly enhance the reputation of a web site and drive traffic. This session at SES NY 07 went over some of the things to do as well as things to avoid.

Danny Sullivan hosted a packed room one evening at SES NY 07. He answered a wide variety of questions on SEO/SEM, search engines and online advertising.