Non-profits are in a special category when it comes to search engine optimization. Their budgets are limited so this session at SES NY went over how to market a non-profit on-line without breaking the bank.

Even though Wikipedia has put rel=nofollow on all of their outbound links, getting links from Wikipedia can still be beneficial, however it has to be done very carefully since the Wikipedia community has very little tolerance for people they think are spamming.

Social Media (like Digg and StumbleUpon) can drive a considerable amount of traffic to your site and help with link building. There’s a lot to know about how to be successful in social media…

Advertising on social media sites and blogs can be challenging and requires a different approach to succeed. This session at SES NY went over some of the pitfalls and best practices.

Optimizing online video to perform well can be a real challenge. This session at SES NY went over some of the best practices – including calls to action and surrounding the video with applicable text so the search engines can understand the context of the video.