While PRNewswire is the service most people use, they don’t have the best web delivery – at least from an SEO perspective. PRWeb does a much better job of distributing press releases on the web.
Tags: press releases, PRNewswire, PRWeb, SEO/SEM Categories: Advertising, Link Building, Marketing, SEO/SEM, Social Media
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B2B marketing over the web is challenging simply because the numbers of visitors are limited. This session went over everything from how to structure your web sites, to good landing page design – all to increase B2B sales.
Tags: B2B, online-advertising, SEO/SEM, SES-NY Categories: Content Development, Marketing
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This session at SES NY went over good and bad examples of online brand management. Particularly interesting was the case study of the Dale Carnegie Institute and their success at search marketing.
Tags: branding, online-advertising, paid-search, SES-NY Categories: Advertising, Brand Management, Search Marketing
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