During the period of 1995 to 1996 Jay Harper worked for Honicorp, a software development startup partially funded by GE Capital. Honicorp had developed a product, Artview®, which is an online business-to-business transaction system for art galleries.
While at Honicorp, both Jay learned first-hand there is no substitute for a solid understanding of a business customer's needs. Most importantly, input from target users must come very early in the application-development process.
Fred Worden Trucking
Our Creative Director, Dan Wong, was the business manager and graphic designer for a transport company that focused on transportation and installation of fine art. He dealt with issues of client management, accounting, bookkeeping, and personnel management in a small-business setting.
Fred Worden's customers included many of the major New York museums and galleries, as well as Fortune 100 corporations, art consultants, and high-net-worth individuals. Dan's corporate identity design for Fred Worden is highlighted in the Slicksurface Showcase.