Slicksurface recently launched a new website for Partners With Parents Tutoring Service, located in New York City. This site was a particularly interesting project for a number of reasons.
Jesse Gerber, co-founder of Partners With Parents is a neighbor and good friend. He was initially resistant to a redesign partly due to the cost of the redesign and implementation and partly due to a certain level of fear of how a new website might change the nature of his business. The focus of his fear was the possibility of an overwhelming number of inquiries without the necessary support or conversion to real customers. After much conversation, we began the redesign process over the summer. Read the rest of this entry »