Topics Covered:

• Sales Presentations
• Flash-based Multimedia

Business Objectives:

The sales force of a medical communications company developed a concept for a new media product called "Coach." Coach was to be a series of consumer-targeted web sites that would help people with various medical concerns — for example, "My Medicine Coach," "My Asthma Coach," and "My Cardiology Coach."

While the product was being developed and sold, the sales force needed to develop an identity for the product, design the web interface, create a multimedia sales presentation and an "under construction" page.

The sales presentation was intended to showcase the company's technical and graphic design capabilities. It would be a tool used to support a face-to-face presentations by the sales force.

How Objectives Were Met:

A Flash-based multimedia sales presentation was developed. Using Flash allowed the design to go beyond the capabilities of other tools, such as PowerPoint®.

The presentation was not intended to be run off the Internet although, as you can see, this was possible. Rather, it was meant to be run on sales-force laptops or burned onto CD-ROM business cards. The presentation would be made using the Flash stand-alone player (not a web browser).

Because Flash uses vector-based graphics, the entire presentation was only 450KB — most of which (297KB) is used by the section highlighting the interface design, which uses rasterized screenshots. This means it is small enough to e-mail to any sales person who might need it in a hurry.

The Demo:

The demo shown here is the actual, Flash-based sales presentation.

Notes On The Demo:

A demo of the accompanying "under construction page" is available elsewhere on this site.

Technical Details:

An object-oriented approach was taken to the development of the Flash movie. The Flash file which is called by the HTML page is a "container" that loads other, external Flash files with the actual content that you see.

Credits:

From Slicksurface:

• Dan Wong
  • Identity design
  • Web interface design
  • Multimedia presentation design and production
  • Flash programming